Body Hostility Era

Body Hostility era aims to explore Body Positivity within the fashion industry, and how its visual language has become dated to the point of a lack of interest within younger consumers as we enter a time of “Body Hostility” (Hastings-Narayanin.D and Białkowska.G, 2023).

My chosen brand for this campaign is Snag Tights, a Scottish brand, which specialises in tights of all shapes, sizes, and colours. What I love about this brand is that on their website you are likely to find someone who has a similar body type as you. They hold inclusivity, body positivity and customer value at the core of their brand, they are a brand which is setting standards that should be normalised within the fashion industry.

Creating a re-brand concept for Snag Tights inspired by icon Katharine Hamnett, using minimalism to portray a deep and meaningful message to young women aged 18-24.

Model: Evie Brown