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Everyday Denim

Project type

Campaign

Date

November 2023

Location

Thieves Wood

Role

Creative Direction

Promoting Dawson Denims Japanese denim towards younger consumers who haven't grown up surrounding "denim head" culture. Whilst keeping with Kelly's main inspirations for Dawson Denim (the founder), the 1970s and hippie culture. Using elements of what makes Dawson Denim unique in a series of campaign images shot on medium format film.

Photographer: Sean Wilkinson
Models: Mia Halsey and Connor Clift

Final shot for scans

Final shot for scans

Final shot for scans 13

Final shot for scans 13

Final shot for scans 11

Final shot for scans 11

Final shot for scans 14

Final shot for scans 14

Final shot for scans 6

Final shot for scans 6

Final shot for scans 4

Final shot for scans 4

Final shot for scans 3

Final shot for scans 3

Final shot for scans 2

Final shot for scans 2

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Final shot for scans 7

Final shot for scans 7

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