Preppy Gone Wrong

For this project, we were given the brief to conceptualise and create a storytelling exhibition centered around a carefully chosen fashion object. The aim was to explore the object's historical, cultural, and emotional significance, and to present its narrative in an engaging and visually compelling way. We were encouraged to think critically about the object's origins, its evolution over time, and its impact on fashion and society. Thus, choosing the headband as our fashion object due to its deep routed history within fashion.

Specifically focussing on the "preppy" 90s era of the headband, showing a story of a girl who is tired of the perfect expectations that society has due to the way she dresses, and how she slowly breaks down those expectations. Taking inspiration from iconic cult classic movies such as "Heathers", and "Gossip Girl". Attracting older Gen Z and Millennial consumers who have grown up around the perfect high-school girl stereotype.

Photographer: Charlotte Fincham
Model: Ellie Woolfenden