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Perl Cosmetics

Since July 2023 I have worked alongside Isobel Perl as a Content Creator for Perl Cosmetics, a small waterless free skincare brand, with over 280k on TikTok and 50k on Instagram. Additionally, I have had the amazing opportunity to Creative Direct multiple brand launch shoots for Perl alongside my studies at university.

Content

Some of my work during my time with Perl, posting on their socials sometimes 7 days a week. I've learnt to cope well under pressure, managing content calendars, and how to stay on-trend.

Instagram Stills

Throughout my time as a Content Creator for Perl I have created imagery in my spare time for the brand, which has been used for website, advertisements, Instagram posts, TikTok photo reels.

Hair Oil Launch

Creative Directing a photoshoot ahead of the launch of Perl Cosmetic’s new product, the Stimulating Hair Oil. Honing in on current trends within social media, such as the clean girl aesthetic, a trend which many of Perl’s consumers are attracted to. Through storytelling, selling the Perl lifestyle to it’s consumers who may have never used a Hair Oil before.

Photographer: Charlotte Fincham
Models: Ellie Woolfenden, Indigo Gow, and Mirko Petrovic

Cleansing Balm Launch

Creating some studio style photography for Perl Cosmetics Cleansing Balm launch, focusing on sleek imagery suitable for product shots on their website. The aim, to capture the unique texture of the product and celebrating natural skin textures.

Photographer: Charlotte Fincham
Models: Ellie Woolfenden and Anya Bhodaghe

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