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BA (Hons) Fashion Communication and Promotion
Take a peek at some of the work I've done throughout my time studying Fashion Communication and Promotion at NTU!
Urban Wardrobe
A Live Client Project with White Rose Professional wardrobe.
The Brief: create a Look Book which helps students to visualise how they can dress for success using on-trend and captivating imagery for these main industries; Business & Finance, Creative, STEM, and Health & Wellness.
We created a series of images inspired by typical personas for each industry, paired with a montage video, personal narrative videos, and beak zines catered towards each industry for students to collect alongside their Look Books to create a more authentic and personal experience.
Photographer: Charlotte Fincham
Videographer: Ellie Woolfenden
Models: Ben Alton, Christian Beeston, Anya Bhodaghe, and Freya Mistry.
The Brief: create a Look Book which helps students to visualise how they can dress for success using on-trend and captivating imagery for these main industries; Business & Finance, Creative, STEM, and Health & Wellness.
We created a series of images inspired by typical personas for each industry, paired with a montage video, personal narrative videos, and beak zines catered towards each industry for students to collect alongside their Look Books to create a more authentic and personal experience.
Photographer: Charlotte Fincham
Videographer: Ellie Woolfenden
Models: Ben Alton, Christian Beeston, Anya Bhodaghe, and Freya Mistry.
Body Hostility Era
Body Hostility era aims to explore Body Positivity within the fashion industry, and how its visual language has become dated to the point of a lack of interest within younger consumers as we enter a time of “Body Hostility” (Hastings-Narayanin.D and Białkowska.G, 2023).
My chosen brand for this campaign is Snag Tights, a Scottish brand, which specialises in tights of all shapes, sizes, and colours. What I love about this brand is that on their website you are likely to find someone who has a similar body type as you. They hold inclusivity, body positivity and customer value at the core of their brand, they are a brand which is setting standards that should be normalised within the fashion industry.
Creating a re-brand concept for Snag Tights inspired by icon Katharine Hamnett, using minimalism to portray a deep and meaningful message to young women aged 18-24.
Model: Evie Brown
My chosen brand for this campaign is Snag Tights, a Scottish brand, which specialises in tights of all shapes, sizes, and colours. What I love about this brand is that on their website you are likely to find someone who has a similar body type as you. They hold inclusivity, body positivity and customer value at the core of their brand, they are a brand which is setting standards that should be normalised within the fashion industry.
Creating a re-brand concept for Snag Tights inspired by icon Katharine Hamnett, using minimalism to portray a deep and meaningful message to young women aged 18-24.
Model: Evie Brown
Everyday Denim
Promoting Dawson Denims Japanese denim towards younger consumers who haven't grown up surrounding "denim head" culture. Whilst keeping with Kelly's main inspirations for Dawson Denim (the founder), the 1970s and hippie culture. Using elements of what makes Dawson Denim unique in a series of campaign images shot on medium format film.
Photographer: Sean Wilkinson
Models: Mia Halsey and Connor Clift
Photographer: Sean Wilkinson
Models: Mia Halsey and Connor Clift
Preppy Gone Wrong
For this project, we were given the brief to conceptualise and create a storytelling exhibition centered around a carefully chosen fashion object. The aim was to explore the object's historical, cultural, and emotional significance, and to present its narrative in an engaging and visually compelling way. We were encouraged to think critically about the object's origins, its evolution over time, and its impact on fashion and society. Thus, choosing the headband as our fashion object due to its deep routed history within fashion.
Specifically focussing on the "preppy" 90s era of the headband, showing a story of a girl who is tired of the perfect expectations that society has due to the way she dresses, and how she slowly breaks down those expectations. Taking inspiration from iconic cult classic movies such as "Heathers", and "Gossip Girl". Attracting older Gen Z and Millennial consumers who have grown up around the perfect high-school girl stereotype.
Photographer: Charlotte Fincham
Model: Ellie Woolfenden
Specifically focussing on the "preppy" 90s era of the headband, showing a story of a girl who is tired of the perfect expectations that society has due to the way she dresses, and how she slowly breaks down those expectations. Taking inspiration from iconic cult classic movies such as "Heathers", and "Gossip Girl". Attracting older Gen Z and Millennial consumers who have grown up around the perfect high-school girl stereotype.
Photographer: Charlotte Fincham
Model: Ellie Woolfenden
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